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Planet Health

Timely pitching at key times of the year led to mainstream mass media coverage of this health brand

Planet Health is an Australian family owned business offering an extensive range of premium natural health products ranging from nutritional supplements through to beauty products. The Planet Health team has the experience, expertise and technical knowledge to provide credible information to customers about premium natural health products. Planet Health currently markets and distributes a number of brands including; Qsilica natural beauty supplements, Qcell anti-aging products, Lifestream 100% natural supplements, Efamol (essential fatty acids products) and Fisiocrem.

WordStorm PR’s publicity campaign was a great success, with over sixty positive media placements in the first three months of the campaign. Planet Health featured in The Sydney Morning Herald, The Age, Yahoo! 7, Vogue, 2UE Sydney radio, Madison, Good Health, Nature & Health and Retail Pharmacy.

The Lifestream Cleanse received a lot of media coverage in January, as a result of a timely pitch to short lead media. Wordstorm PR pitched the Lifestream Cleanse as a ‘must need’ product to detox after the party season. Journalists were contacted in late December and early January – a time when many of the journalists themselves admitted they needed the Cleanse! This short lead pitch resulted in the Lifestream Cleanse being featured in 20 publications.

“WordStorm’s PR activities were a key part of our overall marketing strategy.  The editorial exposure nicely complimented our advertising activities and led to greater education about the benefit of our products.”

andrew-harwood
Andrew Harwood

General Manager

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: September 21, 2017
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