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The Difference Between PR and Advertising

By Nichelle Fulwani In the world of marketing; advertising and PR are thought to be one and the same. Many businesses believe they play a similar role, achieve the same…

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The Changing Nature of Social Media

By Blake Peroumal Did you know that the human brain processes visual information 60,000 times faster than it does text? We, as individuals, respond more actively and positively to messages…

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How to identify the newsworthy angles within your business

By Monica Rosenfeld As a business owner, one of the toughest challenges you’ll face is how to get the word out about your product or organisation. Journalists receive countless emails…

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4 Things to Consider Before Planning a PR Stunt

by Eamon Hayward The publicity stunt is one of the hardest PR arts to master. While always a gamble, a well-executed stunt can propel a brand into dizzying heights, often…

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How to turn your business media release from ‘Blah’ to ‘Can I have the exclusive?’

By Monica Rosenfeld The media love running stories about entrepreneurs.  Why?  Because journalists care about writing content that engages or adds value to their audience and there is nothing that…

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Why launching a brand doesn’t necessarily mean it’s time to throw a big party

By Monica Rosenfeld I often get calls from entrepreneurs on the verge of launching their business and they often ask me if they should put on an event to launch…

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Five things journalists ask themselves before deciding to run your story

By Monica Rosenfeld Media outlets are made up of two distinctive departments – the journalism and advertising department.  Both are integral to the success of the media department.  Advertisers fund…

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The History of Valentine’s Day

By Blake Peroumal What do chocolates, flowers and insufferable sums of PDA have in common?  You guessed it, Valentine’s Day. In today’s bright new world Valentine’s Day acts as a…

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Make 2017 the year to build your brand’s credibility

By Monica Rosenfeld When deciding whether to purchase your product or service, there is one factor that (almost unconsciously) goes through your customer’s mind – is this business credible? From…

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Beware the forgotten marketing budget when launching a new venture

By Monica Rosenfeld In my business I meet with many fantastic entrepreneurs who are living a dream, solving a problem and improving the lifestyles of their clients and customers.  I…

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