Blog: Case Studies

How to turn your business media release from ‘Blah’ to ‘Can I have the exclusive?’

By Monica Rosenfeld The media love running stories about entrepreneurs.  Why?  Because journalists care about writing content that engages or adds value to their audience and there is nothing that…

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How PR can put your brand up in Christmas lights

By Monica Rosenfeld Christmas, now only a few months away, is a very competitive time to gain media attention for your brand. This is simply because so many businesses would…

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Five Top PR Tips For Your Next Arts Event

By Monica Rosenfeld It's the time of year when event managers get busy, particularly in the Australian Arts landscape. And we Aussies love to get out and about at festivals,…

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How a powerful media campaign won Joshua an island resort

By Monica Rosenfeld Last week, Joshua Ptasznyk, a 26 year old accountant from Wollongong made local history when he was named the winner of the Kosrae Nautilus Resort raffle. When…

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5 life lessons we all should learn from Louisa Clark in the movie Me Before You

By Caleigh Bemont In early June, the movie Me Before You was recently released. This is a story of hope, challenges and new beginnings. The main character Louisa Clark played…

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4 REASONS WHY ‘BUZZ’PUBLISHING WORKS

By Marnie Faundez As traditional news organisations shrink, new media sites like Buzzfeed and Viral Nova have risen in their ashes. They have taken the internet by storm by providing their audience…

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10 Key Learnings from The Sunrise

By Elena Eckhardt WordStorm PR Account Manager Elena Eckhardt recently attended The Sunrise – a conference presented by founders for founders. Hosted by Blackbird Ventures as part of Vivid Ideas,…

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International Women’s Day #PledgeForParity

By Elena Eckhardt On Tuesday 8th of March we celebrated International Women’s Day. This year’s theme was “Pledge for Parity”, aptly named as only days ago yet another report highlighting the…

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Product Placement: Stealthy or Shameless?

By Davina Jeganathan Product placement has gradually become a more popular marketing strategy. Have you noticed your favourite Nike shoes in a movie? A side character munching on an Oreo?…

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The Fiercest Corporate Rivalries

By Deborah Han The McWhopper:  Recently, hamburger chain Burger King released an open letter proposal to its greatest competitor, McDonalds ‘in honour of peace’. Burger King invited McDonalds to combine…

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