Blog: Company

How to: Four TV stories in one week

I recently wrote a blog entitled "Get Your Brand on TV" with my industry insights into how to get TV coverage for your business. I thought it was timely then…

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How to turn your business media release from ‘Blah’ to ‘Can I have the exclusive?’

By Monica Rosenfeld The media love running stories about entrepreneurs.  Why?  Because journalists care about writing content that engages or adds value to their audience and there is nothing that…

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What Type of Communicator Are You?

By Rochelle Blanch Has anyone ever asked you if you were a good communicator? Some people may mumble their quiet response while others may scream it from the rooftops. Either…

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International Women’s Day #PledgeForParity

By Elena Eckhardt On Tuesday 8th of March we celebrated International Women’s Day. This year’s theme was “Pledge for Parity”, aptly named as only days ago yet another report highlighting the…

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The Fiercest Corporate Rivalries

By Deborah Han The McWhopper:  Recently, hamburger chain Burger King released an open letter proposal to its greatest competitor, McDonalds ‘in honour of peace’. Burger King invited McDonalds to combine…

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Crisis Mode: PR’s Worst Nightmare…Or Is It?

By Adam Brown When something is going wrong, where do people turn? Who receives the blame? Who is expected to respond - in which way and with what message? Those…

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The Changing Face of Proactive PR

By Annie Collins Traditionally, proactive public relations revolves around securing coverage for a client via media releases, creative send outs and events to name a few techniques. Now, with the…

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4 Ways a Day in PR is Like a Day in Winter

By Andrea Rocha Bet you never thought of working in PR is like a day in winter! I promise, what we practitioners do isn't as bad as it sounds. But…

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What Exactly Do PR Professionals Do?

Unsure how to respond when asked, "What do you do?" Here are some tips to help you answer that dreaded question. The question “What do you do?” is one of…

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How To: Avoid Social Media Mistakes

Remember this mindless tweet? We thought you would. While attempting to be humorous, FORMER chief of communications officer at IAC, Justin Sacco, ruined her chance (and reputation) of ever being…

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