Blog: In The Press

How to identify the newsworthy angles within your business

By Monica Rosenfeld As a business owner, one of the toughest challenges you’ll face is how to get the word out about your product or organisation. Journalists receive countless emails…

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4 Things to Consider Before Planning a PR Stunt

by Eamon Hayward The publicity stunt is one of the hardest PR arts to master. While always a gamble, a well-executed stunt can propel a brand into dizzying heights, often…

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Why launching a brand doesn’t necessarily mean it’s time to throw a big party

By Monica Rosenfeld I often get calls from entrepreneurs on the verge of launching their business and they often ask me if they should put on an event to launch…

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Five things journalists ask themselves before deciding to run your story

By Monica Rosenfeld Media outlets are made up of two distinctive departments – the journalism and advertising department.  Both are integral to the success of the media department.  Advertisers fund…

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How PR can put your brand up in Christmas lights

By Monica Rosenfeld Christmas, now only a few months away, is a very competitive time to gain media attention for your brand. This is simply because so many businesses would…

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How a powerful media campaign won Joshua an island resort

By Monica Rosenfeld Last week, Joshua Ptasznyk, a 26 year old accountant from Wollongong made local history when he was named the winner of the Kosrae Nautilus Resort raffle. When…

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5 Ways To Nail a Media Interview

By Sarah Fleming Media interviews are a tricky beast, regardless of whether you’re the most confident person in the world or completely phobic of speaking on-air. Ms Charisma might overstep…

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Social Media used to #Unite during Public Tragedies

When one thinks of social media, it is often seen on a small local scale used to catch up with old high school friends or even to share the latest…

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A Media Relations Checklist: The minor details

  Understanding the small details of Public Relations can be the make or break point for a successful career. Knowing what to and what not to do can be the…

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The Viral Phenomenon that is the ALS Ice Bucket Challenge

Scrolling through your Facebook, Instagram or YouTube account, it would be hard not to notice the amount of people dumping buckets of stone cold water on themselves, with a list…

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