Blog: On TV

Turn Testimonials into Media Gold

I’m going to start this blog by asking a couple of key questions: 1.      Do you have happy customers or clients who by using your product/service feel that you’ve made a…

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How to: Four TV stories in one week

I recently wrote a blog entitled "Get Your Brand on TV" with my industry insights into how to get TV coverage for your business. I thought it was timely then…

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How To Get Your Brand On TV

When talking to potential clients wanting help with their media exposure, 90% express the desire to get free airtime on TV.  I can’t say I blame them.  A mass audience…

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Product Placement: Stealthy or Shameless?

By Davina Jeganathan Product placement has gradually become a more popular marketing strategy. Have you noticed your favourite Nike shoes in a movie? A side character munching on an Oreo?…

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Media Training – Its Importance & Why You Need It!

Receiving media coverage is definitely an exciting moment, especially when you have been working on a campaign for quite some time. However, it is important that your company is always…

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Movember

It's here. The annual, month long event involving the growing of moustaches during the month of November- Movember! The Movember Foundation raises the awareness for men's health, specifically prostate cancer…

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The power of a good hashtag

More than 1.6 million people stayed up late on Sunday night to watch Novak Djokovic take out Rafael Nadal in an epic Australian Open finals match.   That’s a whole lot…

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