Blog: PR Campaigns

Turn Testimonials into Media Gold

I’m going to start this blog by asking a couple of key questions: 1.      Do you have happy customers or clients who by using your product/service feel that you’ve made a…

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How to: Four TV stories in one week

I recently wrote a blog entitled "Get Your Brand on TV" with my industry insights into how to get TV coverage for your business. I thought it was timely then…

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How To Get Your Brand On TV

When talking to potential clients wanting help with their media exposure, 90% express the desire to get free airtime on TV.  I can’t say I blame them.  A mass audience…

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5 Mother’s Day PR Stunts That Captivated Media

By Julia Ri Mother’s Day originated from humble beginnings. Founded by Anna Jarvis, the day was established so children could give their well-deserving mums a simple, hand-written, thank-you letter. Nowadays,…

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The Difference Between PR and Advertising

By Nichelle Fulwani In the world of marketing; advertising and PR are thought to be one and the same. Many businesses believe they play a similar role, achieve the same…

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How to identify the newsworthy angles within your business

By Monica Rosenfeld As a business owner, one of the toughest challenges you’ll face is how to get the word out about your product or organisation. Journalists receive countless emails…

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4 Things to Consider Before Planning a PR Stunt

by Eamon Hayward The publicity stunt is one of the hardest PR arts to master. While always a gamble, a well-executed stunt can propel a brand into dizzying heights, often…

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How to turn your business media release from ‘Blah’ to ‘Can I have the exclusive?’

By Monica Rosenfeld The media love running stories about entrepreneurs.  Why?  Because journalists care about writing content that engages or adds value to their audience and there is nothing that…

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Why launching a brand doesn’t necessarily mean it’s time to throw a big party

By Monica Rosenfeld I often get calls from entrepreneurs on the verge of launching their business and they often ask me if they should put on an event to launch…

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Five things journalists ask themselves before deciding to run your story

By Monica Rosenfeld Media outlets are made up of two distinctive departments – the journalism and advertising department.  Both are integral to the success of the media department.  Advertisers fund…

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