Blog: PR Campaigns

The Difference Between PR and Advertising

By Nichelle Fulwani In the world of marketing; advertising and PR are thought to be one and the same. Many businesses believe they play a similar role, achieve the same…

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How to identify the newsworthy angles within your business

By Monica Rosenfeld As a business owner, one of the toughest challenges you’ll face is how to get the word out about your product or organisation. Journalists receive countless emails…

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4 Things to Consider Before Planning a PR Stunt

by Eamon Hayward The publicity stunt is one of the hardest PR arts to master. While always a gamble, a well-executed stunt can propel a brand into dizzying heights, often…

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How to turn your business media release from ‘Blah’ to ‘Can I have the exclusive?’

By Monica Rosenfeld The media love running stories about entrepreneurs.  Why?  Because journalists care about writing content that engages or adds value to their audience and there is nothing that…

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Why launching a brand doesn’t necessarily mean it’s time to throw a big party

By Monica Rosenfeld I often get calls from entrepreneurs on the verge of launching their business and they often ask me if they should put on an event to launch…

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Five things journalists ask themselves before deciding to run your story

By Monica Rosenfeld Media outlets are made up of two distinctive departments – the journalism and advertising department.  Both are integral to the success of the media department.  Advertisers fund…

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How PR can put your brand up in Christmas lights

By Monica Rosenfeld Christmas, now only a few months away, is a very competitive time to gain media attention for your brand. This is simply because so many businesses would…

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Five Top PR Tips For Your Next Arts Event

By Monica Rosenfeld It's the time of year when event managers get busy, particularly in the Australian Arts landscape. And we Aussies love to get out and about at festivals,…

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How a powerful media campaign won Joshua an island resort

By Monica Rosenfeld Last week, Joshua Ptasznyk, a 26 year old accountant from Wollongong made local history when he was named the winner of the Kosrae Nautilus Resort raffle. When…

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10 Key Learnings from The Sunrise

By Elena Eckhardt WordStorm PR Account Manager Elena Eckhardt recently attended The Sunrise – a conference presented by founders for founders. Hosted by Blackbird Ventures as part of Vivid Ideas,…

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