Blog: Social Media

5 Mother’s Day PR Stunts That Captivated Media

By Julia Ri Mother’s Day originated from humble beginnings. Founded by Anna Jarvis, the day was established so children could give their well-deserving mums a simple, hand-written, thank-you letter. Nowadays,…

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The Changing Nature of Social Media

By Blake Peroumal Did you know that the human brain processes visual information 60,000 times faster than it does text? We, as individuals, respond more actively and positively to messages…

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How Influencers Can Help Your Brand

By Marnie Faundez Owning a business can be a tricky feat, and a company’s marketing strategy has the power to make or break their success in the industry. For this…

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Conquer the cold this winter with these Instagram accounts

By Monica Crismale It’s coming up to that time of year where you’re wrapped up in a burrito blanket, scrolling through your Instagram feed that's filled with photos from your friend's…

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THREE WAYS TO GROW YOUR BUSINESS WITH TWITTER

By Linda Tran Whether you’re starting a new business or just looking for ways to expand your networks, entrepreneurs are continuously seeking new and innovative ways to connect and grow…

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Success in Social Media

By Olivia Munro On the way to work each morning, I always like to catch up on emails on my phone. On one such occasion, I came across an email…

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The Good, the Bad and the Ugly – PR Stunts

By Lauren Sleiman Let’s take a look back at a handful of the great and not so great PR stunts that managed to catch the eye of the public. Snapple Snapple,…

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The Changing Face of Proactive PR

By Annie Collins Traditionally, proactive public relations revolves around securing coverage for a client via media releases, creative send outs and events to name a few techniques. Now, with the…

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#CallMeCaitlyn – The Media Responds

By Elena Eckhardt The media has recently been dominated by the news of #CallMeCaitlyn, the coming out of Caitlyn Jenner, who at 65 found the confidence to express her true…

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#VividSydney

By Eleanor Popham Vivid Sydney is more than just an annual event that illuminates our CBD for three weeks in winter. It’s a major boost to tourism, but more importantly,…

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