Blog: Solutions

The Changing Nature of Social Media

By Blake Peroumal Did you know that the human brain processes visual information 60,000 times faster than it does text? We, as individuals, respond more actively and positively to messages…

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4 Things to Consider Before Planning a PR Stunt

by Eamon Hayward The publicity stunt is one of the hardest PR arts to master. While always a gamble, a well-executed stunt can propel a brand into dizzying heights, often…

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How to turn your business media release from ‘Blah’ to ‘Can I have the exclusive?’

By Monica Rosenfeld The media love running stories about entrepreneurs.  Why?  Because journalists care about writing content that engages or adds value to their audience and there is nothing that…

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Five things journalists ask themselves before deciding to run your story

By Monica Rosenfeld Media outlets are made up of two distinctive departments – the journalism and advertising department.  Both are integral to the success of the media department.  Advertisers fund…

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Crisis Mode: PR’s Worst Nightmare…Or Is It?

By Adam Brown When something is going wrong, where do people turn? Who receives the blame? Who is expected to respond - in which way and with what message? Those…

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Dealing with Negative Feedback on Social Media

Social media is quickly becoming the main way people communicate. Therefore it is important for businesses to get involved and converse with their customers. However what happens when your customers…

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Three weeks into the WOW Sugar-Free Challenge. How is everyone feeling? Here at the WordStorm office, we are beaming with energy. Sure, the first week was hard. But as the…

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What Media Want

A few of our Stormettes were lucky enough to attend the Networx Sydney event last week, “What Media Want”. Along with drinks, canapés and great networking opportunities among our fellow…

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Why you can’t ignore Social Media

Over 2 billion people are online everyday. There are more than 500 million active users on Facebook, 50 million tweets sent per day, and over 24 hours of video uploaded to YouTube every…

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The Power of a Package

Australia is a-buzz at the moment, with Zac Efron in town to promote his new film, The Lucky One, and hot UK pop band One Direction touring the country. Not…

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