Blog: Uncategorized

The Difference Between PR and Advertising

By Nichelle Fulwani In the world of marketing; advertising and PR are thought to be one and the same. Many businesses believe they play a similar role, achieve the same…

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Why launching a brand doesn’t necessarily mean it’s time to throw a big party

By Monica Rosenfeld I often get calls from entrepreneurs on the verge of launching their business and they often ask me if they should put on an event to launch…

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The History of Valentine’s Day

By Blake Peroumal What do chocolates, flowers and insufferable sums of PDA have in common?  You guessed it, Valentine’s Day. In today’s bright new world Valentine’s Day acts as a…

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Make 2017 the year to build your brand’s credibility

By Monica Rosenfeld When deciding whether to purchase your product or service, there is one factor that (almost unconsciously) goes through your customer’s mind – is this business credible? From…

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Beware the forgotten marketing budget when launching a new venture

By Monica Rosenfeld In my business I meet with many fantastic entrepreneurs who are living a dream, solving a problem and improving the lifestyles of their clients and customers.  I…

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How Influencers Can Help Your Brand

By Marnie Faundez Owning a business can be a tricky feat, and a company’s marketing strategy has the power to make or break their success in the industry. For this…

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Could NYC’s Statue of Liberty have been one of the first crowdfunding campaigns?

By Monica Rosenfeld Crowdfunding has increased in popularity over the past few years and now it’s a very common way for entrepreneurs to gain both monetary support as well as…

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Conquer the cold this winter with these Instagram accounts

By Monica Crismale It’s coming up to that time of year where you’re wrapped up in a burrito blanket, scrolling through your Instagram feed that's filled with photos from your friend's…

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International Women’s Day #PledgeForParity

By Elena Eckhardt On Tuesday 8th of March we celebrated International Women’s Day. This year’s theme was “Pledge for Parity”, aptly named as only days ago yet another report highlighting the…

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How to Blitz Your Next Job Interview

By Rochelle Blanch We have all been there, those frightful moments before a job interview. Our palms are sweating, our lips are dry, our hearts are pounding fast and we…

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