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How you can use an upcoming Awarness Day to hang a newsworthy story off

International Women’s Day

Today I’m going to talk about International Women’s Day. This day falls on the 8th of March and it’s a day celebrating women around the world. So indeed, if you are a woman either in business or working in an organisation or doing some other thing that’s making a positive change in the world, this […]

Mass Media Exposure

Today I’m going to be talking about why mass media exposure should be part of your marketing mix this year. Now I’d like you to think about some of your main competitors. And think about whether or not they put time, effort and money into marketing through their social channels. And think about whether you […]

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