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Case Studies: Freezeframe

Over 50 media clippings * Featured twice on A Current Affair * Wide range of TV and print coverage

Freezeframe quickly became the fastest-selling cosmetic product in MYER

Freezeframe with INHIBOX is the world’s first topical Botox® alternative, instantly erasing wrinkles within minutes of application. The highest-selling cosmetics product in MYER, it provides salon-style beauty at home and is clinically proven to relax wrinkles by 63 per cent in 28 days.

THE IMPACT

WordStorm PR exceeded expectations with the Freezeframe PR campaign generating more than 50 instances of media coverage in a four-month period. With such extensive coverage, Freezeframe quickly became the fastest-selling cosmetic product in MYER. WordStorm PR held media briefings for Freezeframe, where journalists were able to try the product for themselves. More than 30 journalists attended those briefings.

MEDIA COVERAGE

Freezeframe was featured twice on A Current Affair and received a large segment on 9am with David and Kim. WordStorm also secured media coverage in a wide range of women’s, health and lifestyle magazines, newspapers, TV and online, including: Madison, marie claire, That’s Life, Take 5, New Idea, Grazia, The Daily Telegraph, The Sunday Herald Sun, mX and body + soul.

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