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health & beauty pr case study


  • Ionox
  • Slender




no!no! is a hair removal device that’s clinically proven to reduce hair growth by 63%. Unlike laser treatments, no!no! provides pain-free hair removal in the comfort and privacy of the home; it’s the only product of its kind on the market.



The Brief

  • Encourage journalists to try no!no! and then report the results
  • Educate consumers about no!no!’s benefits – especially during the lead-up to summer
  • Position no!no! as a product for men and women


Our Success

WordStorm’s extensive media coverage assisted in building awareness and increasing sales of no!no! WordStorm held media briefings for no!no!, inviting journalists to trial the product, many then chose to trial the no!no! over the long term. As a result, extensive coverage was secured in a range of key women’s, men’s, lifestyle and health publications as well as metropolitan newspapers and online.


Media Coverage

WordStorm secured television coverage on A Current Affair, Mornings with Kerri-Anne and LifeStyle YOU, all of which generated extensive interest in the product. Print coverage included In Style, Vogue, marie claire, Notebook, The Sunday Age, Fernwood, TV Soap and Fitness First.





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