Wordstorm Became An Effective Part of the UV Solarcare Team
UV SolarCare carries a unique range of Australian-made sun protection products for all members of the family, including Wiggles Sun Care products, UV monitor bracelets and key rings, SPF 30+ sun screens, lip balms and a range of after sun care products.
The results of WordStorm PR's campaign resulted in sales and consumer awareness of The Wiggles sun screen products far exceeding UV SolarCare's expectations. The company's profile and position in the sun screen market also increased significantly, resulting in increased distribution.
Over the three-month campaign, coverage in a wide range of media was obtained for UV SolarCare, from business press to children's magazines, gift guides, online and women's publications. Media outlets included The Sunday Telegraph, Woman's Day, The Herald Sun, The Daily Telegraph, Mother & Baby, Slimming & Health, The Advertiser, Take 5, The Gold Coast Bulletin and TV Soap.