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Case Studies: Wondercap

TV coverage on Today Tonight * Social media coverage * Focused demographic targeting

Wondercap Received Coverage on Today Tonight – Sydney, Melbourne, Adelaide and Perth

Frustrated by using the old gladwrap and hot wet towel trick for DIY hair conditioning treatments, Gail McJorrow created the Wondercap – a luxurious, deep hair conditioning treatment that is easy and safe to use in the comfort of your own home. The reusable gel cap warms in the microwave to hold an even heat on the head for up to 20 minutes. The heat from the Wondercap opens up the hair cuticles allowing the Guardian Angel treatment (provided in the pack) to nourish and replace moisture to the inner hair shaft. 3 – 4 minutes with the Wondercap on is enough time to boost any treatment and transform dry and damaged hair into healthy, shiny locks.

THE IMPACT

Wondercap was successful in gaining a strong social and traditional media presence, particularly with a feature on Today Tonight across various states and online.

MEDIA COVERAGE

Wondercap received coverage fromToday Tonight – Sydney, Melbourne, Adelaide and Perth, Today Tonight online, Yahoo 7 news, That’s Life!, Good Health, Mother & Baby, Giftwrap, Oxygen, Bella Beauty, Beauty and Lace and The Gold Coast Bulletin.

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