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Case Studies: Alina Van Shoes

Core social media focus * Traditional media coverage in women media * TV morning spots

Featured On Top Australian Fashion Blogs Including Little Black Book, Australia’s #1 fashion blog

Recognising that individuality and confidence is the essence of true style, at only 23 years of age, Russian-born, Chinese designer, Alina Van created the self titled electric shoe brand. Having been passionate about shoes since she was a young girl, Alina established the brand reflecting on her cultural background and distinctive style.

THE IMPACT

Social media was a core element of WordStorm PR's Alina Van campaign. Within four months over 300 people had ‘liked’ the Alina Van page and many had begun interaction on the page, including comments, voting in questionnaires and participation in competitions. Alina Van featured on a number of top Australian fashion blogs including Australia’s number one fashion blog for 2010 - Little Black Book. This blog coverage enabled Alina Van to tap into its core target market – Australian fashionistas who want information about the latest, up to date fashion trends.

MEDIA COVERAGE

Alina Van was featured extensively in a wide range of women’s media including Cleo, New Idea, Latte, Mornings With Kerri Anne, Just Be Magazine and Cosmopolitan. Blogs included 'Little Black Book', 'Josie's Juice', and 'Want What She's Wearing'.

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