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fashion pr case study


  • Phantasya
  • Platform72
  • Pearl Perfect

Bella Bodies Shapewear


Bella Bodies Shapewear was one of the first companies to introduce shapewear to Australia. Now considered a leader in the market, Bella Bodies specialises in garments that reduce the size of the waist, tummy and thighs, all while enhancing the female form.



The Brief

  • Increase consumer awareness of the Bella Bodies Shapewear brand and product range
  • Generate sales and customer enquiries about Bella Bodies garments
  • Encourage consumers to visit the Bella Bodies website
  • Position the company’s founder as the ‘Shapewear Queen’ in the Australian market


Our Success

WordStorm successfully built the Bella Bodies Shapewear brand, raising awareness amongst Australian women. A lengthy feature on A Current Affair resulted in an immediate increase in sales. This was enhanced by extensive coverage in women’s magazines, newspapers and online.


Media Coverage

Some of the publications that featured articles on Bella Bodies Shapewear included Shop Til You Drop, New Idea, Woman’s Day, Cosmopolitan Bride, That’s Life, A Current Affair, Practical Parenting, Oxygen, Sunday Telegraph, Herald Sun and The Sunday Mail.




“Surprised and very impressed are two words that come to mind about WordStorm. Surprised as they exceeded our very high expectations and impressed due to the level of detail they went to achieve the results using their high level of journalistic skills and Pr professionalism. My account managers looked after Bella Bodies Shapewear from June 09 to November 09. Their advice was amazing, accurate and honest. They were quick to respond to the media and achieved publicity in all the major magazines and newspapers that we had hoped for, but had not expected (including A Current Affair). At the end of the day all the girls at Wordstorm managed to make it all happen. We increased our web hits by 10 fold during this period and shop sales doubled from last year. We highly recommend using WordStorm and will be back in 2010”

Michel Schuhmacher Director, Bella Bodies





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