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Case Studies: ECCO

Unquestionable ROI * Hundreds of editorial placements * Magazine newspaper social media and TV

Impressive Advertorial Value With An Unquestionable Return On investment

ECCO shoes is one of the largest international shoe companies, their success comes from an innovative mix of Scandinavian design, comfort, fashion and social responsibility. Designing shoes for men, women, children and outdoor-lovers, there's a style for all ages and occasions.


WordStorm successfully upgraded ECCO's public image, building interest and sales amongst core consumers. On several occasions, WordStorm held media briefings at various day spas to showcase the new collections. Emphasising ECCO's core philosophy of comfort and style, attending journalists were treated to a deluxe pedicure. A key factor in the overall success of the campaign, events like these assisted in building relationships between ECCO and the media.


Over several years, WordStorm achieved editorial placements and stories in hundreds of magazines and newspapers, social media and on TV. Media outlets included Mornings with Kerri-Anne, marie claire, The Sunday Telegraph, Qantas Magazine, Men's Style, Weight Watchers Magazine, Famous, WHO and Golf Magazine.

Client Feedback

The past eight months with WordStorm PR have exceeded expectations, with ECCO appearing in publications such as QANTAS Magazine, Sunday Telegraph, Men's Style and Golf Magazine. The advertorial value has been impressive, with our return on investment unquestionable. The team is proactive in their search for publicity opportunities for ECCO, always offering ideas and suggestions. The result has seen an increase ECCO's awareness and is measurable at store level. Our customer response has been positive and momentum is building. With Monica's leadership and the team's day-to-day management, we are confident our profile will continue to grow. We are definitely excited about our future with WordStorm PR!

Julia Nati ECCO Shoes Pacific


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WordStorm PR now on

02 8272 3200

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