Impressive Advertorial Value With An Unquestionable Return On investment
ECCO shoes is one of the largest international shoe companies, their success comes from an innovative mix of Scandinavian design, comfort, fashion and social responsibility. Designing shoes for men, women, children and outdoor-lovers, there's a style for all ages and occasions.
WordStorm successfully upgraded ECCO's public image, building interest and sales amongst core consumers. On several occasions, WordStorm held media briefings at various day spas to showcase the new collections. Emphasising ECCO's core philosophy of comfort and style, attending journalists were treated to a deluxe pedicure. A key factor in the overall success of the campaign, events like these assisted in building relationships between ECCO and the media.
Over several years, WordStorm achieved editorial placements and stories in hundreds of magazines and newspapers, social media and on TV. Media outlets included Mornings with Kerri-Anne, marie claire, The Sunday Telegraph, Qantas Magazine, Men's Style, Weight Watchers Magazine, Famous, WHO and Golf Magazine.