Campaign Seamlessly Hit Key Media Points Resulting In Significant Increase In Sales & Demand
An Australian owned company, Flipsters was founded in 2009 by two men, Ben Lipschitz and Rick Munitz. A pair of foldable flip flops which reduce to around the size of an iPhone, Flipsters provide women with 'take anywhere' practicality and are designed for comfort.
WordStorm PR achieved 35 media clippings for Flipsters in just three months. The publicity generated assisted in a significant increase of sales and the overall demand of the product nationally and internationally - spurring on the continuing expansion of Flipsters designs.
Flipsters was featured on The Morning Show (Channel 7) and Sky Business News as well as a range of women's and lifestyle media including NW, That's Life, mX, The Sun Herald Sunday Life and Woman's Day online.