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fashion pr case study


  • Phantasya
  • Platform72
  • Pearl Perfect




An Australian owned company, Flipsters was founded in 2009 by two men, Ben Lipschitz and Rick Munitz. A pair of foldable flip flops which reduce to around the size of an iPhone, Flipsters provide women with “take anywhere” practicality and are designed for comfort.



The Brief

  • Expose Flipsters to their key target audiences in Australia
  • Raise overall awareness of Flipsters as an essential female accessory
  • Drive sales of Flipsters through their existing network of retailers, new retailers, and via their online store


Our Success

WordStorm achieved 35 media clippings for Flipsters in just three months. The publicity generated assisted in a significant increase of sales and the overall demand of the product nationally and internationally – spurring on the continuing expansion of Flipsters designs.


Media Coverage

Flipsters was featured on The Morning Show (channel 7) and Sky Business News as well as a range of women’s and lifestyle media including NW, That’s Life, mX, The Sun Herald Sunday Life and Woman’s Day online.




“I am very happy to recommend the services of Wordstorm PR to any potential clients. Working as a completely harmonious team Wordstorm have a unique approach to PR which focuses on strategy, professionalism, and ultimately RESULTS.

In the case of Flipsters Wordstorm had the additional challenge of needing to generate media coverage even though the product had previously been in a large number of publications. The team rose to the challenge with a highly detailed plan of action. At all times throughout the campaign there was a clear outline of where we were heading, why, and how we would get there.

Wordstorm worked seamlessly to help us reach our business goals. They understood we wanted not just awareness for the sake of awareness. Instead they made sure we hit key media points from which our business could grow in the direction we wanted it to.

I have nothing but praise for the whole Wordstorm team, and I would not hesitate to work with them again in the future.”

Ben Lipschitz Managing Director





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