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fashion pr case study


  • Phantasya
  • Platform72
  • Pearl Perfect

STORM London



Combining the latest in watch technology with bold colours and fashionable contours, STORM London designs truly are one-of-a-kind. Offering over 650 unique watch designs, STORM London has a piece to suit all styles, from bold fashion statements to sleek and sophisticated designs.



The Brief

  • Publicise STORM London’s unique range of watches, including the STORM Black range, and its two concept stores located in Victoria
  • Increase the brand awareness and credibility of STORM London through media coverage in fashion and lifestyle publications
  • Encourage consumers to visit STORM London’s new Australian website
  • Position STORM London as a fashion forward brand, catering to one’s individual style


Our Success

Celebrating its 20th anniversary, STORM London introduced Swiss movement to its designs with the release of the Black range, a premium line of fashion watches sculpted with materials such as ceramic, diamonds, sapphire glass and black onyx. WordStorm PR implemented a comprehensive PR campaign positioning STORM London as innovators in fashionable watch design.


Media Coverage

STORM featured in a number of key publications, including Men’s Health, Alpha, Geare, Grazia, NW, That’s Life, mX Sydney, NINE to FIVE, Sunday Telegraph, Courier Mail, Gold Coast Bulletin, Shop 4 Kids, TV Hits www.zooweekly.com.au and www.gadgetguy.com.au.





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