WordStorm achieved feature articles in New Woman, Cosmopolitan and Women's Health and Fitness
Triumph International specialises in producing comfortable, supportive and fashionable lingerie for fuller-figured women. Statistics show that seven out of ten women are wearing the wrong size bra. In an effort to educate women, Triumph launched a marketing campaign entitled 'Help!', with the aim of encouraging women to return to the fitting room and get into the right-sized bra.
WordStorm PR implemented a comprehensive PR campaign - publicising the brand and the importance of being fitted correctly by a professional Triumph bra stylist. WordStorm PR obtained extensive coverage in women’s media by sending out media kits and extending an offer to female journalists to have their bras professionally fitted by Triumph. The specially made Triumph World Cup and State of Origin bras were also extremely popular.
Triumph International was featured in key women’s publications such as Cosmopolitan, mX, Madison, body + soul, NW, The Sunday Telegraph, Slimming Magazine, WHO, Sun Herald, Sunday Life Magazine and Weight Watchers and on wide-reaching radio programs including 2DayFM’s Kyle and Jackie O show and Nova Brisbane.