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Case Studies: Dilmah Tea

Special brand events created * TV feature on Channel 9 Getaway * Prominent Newspaper and Magazine coverage

More Than $1m Worth of Media Coverage Generated

Dilmah Tea was launched in 1988 by Merrill J Fernando, based on his ideals of family, community, sustainability and quality tea from Ceylon. One of Australia's leading tea brands, Dilmah Tea is now enjoyed in more than 90 countries worldwide and through the MJF Charitable Foundation, is a strong supporter of underprivileged communities in Sri Lanka.

THE IMPACT

WordStorm PR raised awareness of Dilmah Tea through a variety of creative media and consumer events including the inaugural 'Dilmah High Tea' at the Intercontinental Hotel and a media dinner at the Flying Fish restaurant. In addition, WordStorm PR's campaign generated more than a million dollars worth of editorial coverage.

MEDIA COVERAGE

Dilmah Tea Trails and Merrill J Fernando were featured on Channel 9's travel program, Getaway. The brand has also been featured in publications such as The Age, Australian Table, The Sydney Morning Herald: Good Living, The Australian Financial Review, Vogue Entertaining, OK! and Real Living.

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