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Case Studies: Lake Crystal

Exposed to over 9.1 million readers * Wide range of publications

The Number Of Articles And Coverage WordStorm Was Able To Gain For Natural Lake Salt & Pink Lake Nigari Was Very Impressive

Lake Crystal is dedicated to sourcing and developing over the finest, pure and natural food products. Its flagship product, Lake Crystal Natural Lake Salt is harvested from a natural salt lake situated in a pristine ecological environment in the remote desert regions of Western Australia. Lake Crystal has also recently launched Pink Lake Nigari (Magnesium Oil) – an essential ingredient for making tofu.

THE IMPACT

WordStorm worked with Lake Crystal to assist with the launch of Pink Lake Nigari and its Lake Crystal Tofu Making Kits. A huge success, the products were exposed to over 9.1 million readers and viewers across Australia. In addition, WordStorm coordinated sampling opportunities to help expose Lake Crystal to key target audiences.

MEDIA COVERAGE

The Lake Crystal products were featured in a range of publications including Take 5, Good Health, Slimming & Health, The Courier Mail, The Sydney Morning Herald – Good Living, The West Australian – Fresh, The Sunday Telegraph and Australian Natural Health.

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