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Case Studies: Nu-Fruits of the Amazon

Wide range of media coverage * Food and lifestyle focus

WordStorm PR Featured Brazilian Dancers at Martin Place to Launch the Brand

Nu-Fruits of the Amazon was one of the first Australian importers of the Brazilian power berry­. Directly from the Amazonian rainforest in Brazil, Nu-Fruits of the Amazon launched the Acai berry in Pulp Juice Bars with beach babe Annaleise Braakensiek as a spokesperson for the brand.

THE IMPACT

WordStorm PR booked the main stage at Martin Place for the busy lunchtime period and hired Brazilian dancers (complete with feather headdress and costumes) to dance during the two hour period. A promotional team dressed as Tarzan and Jane conducted sampling to the spectators and passers-by and model Annalise Braakensiek signed marketing collateral for the public.

MEDIA COVERAGE

Nu-Fruits of the Amazon was featured extensively in a range of Australian media including Good Health, Food Magazine, Who, Australian Table, Home Beautiful, The Daily Telegraph and The Australian Financial Review.

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