Value Far Exceeded The Cost Of Traditional Advertising
Gourmet food distributors, Pacchini & Sons supply over 1,200 products from 60 companies in 12 countries and stock more than 2,300 outlets across Australia. They import well known brands including Cardini's Original Caesar Dressing and Salad Croutons, de Nigris Balsamic Vinegars, Onassis Dolmades and Cholula Hot Sauce.
Through creative product sendouts and extensive media relations WordStorm PR was successful in obtaining a wide-range of editorial in newspapers, magazines and online media. Through media coverage, WordStorm helped increase awareness of Pacchini & Sons products, thereby boosting sales.
Pacchini & Sons were featured in a range of leading food and lifestyle publications, including The Daily Telegraph, Sunday Magazine, Men's Style, Woman's Day, Famous, Healthy Food Guide, Weight Watchers Magazine, Good Health & Medicine, Fernwood Magazine, TV Soap, Take 5, City Weekly, The Courier Mail, Australian Parents and mX.