A Dance Flash Mob And Guerilla Product Sampling Raise Awareness Of Product Launch
International sports nutrition brand PowerBar was created by athlete Brian Maxwell, for athletes. Each PowerBar product is backed by decades of sports nutrition science and must live up to PowerBar's high standards to meet the nutrition and energy needs of all athletes - from world-class champions and dedicated amateurs through to everyday fitness enthusiasts.
PowerBar approached WordStorm PR to assist with the launch of its latest product - PowerBar Gel Blasts, new energy chews designed to deliver energy quickly to working muscles. The campaign involved a series of activities ranging from a dance flash mob publicity stunt, guerilla product sampling and traditional media relations.
Media outlets that featured PowerBar Gel Blasts included UltraFIT, Madison Magazine, Who Magazine, Shape Magazine, Run 4 Your Life, Oxygen Magazine, Mix FM radio and i98 FM.