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food pr case study


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The Victoria Room



The Victoria Room is one of Sydney’s most exquisite restaurant and bar venues. Richly decorated with antiques and ornate furniture from the British Victorian period, The Victoria Room boasts an extensive cocktail list and a menu that fuses Mediterranean and Middle Eastern influences.



The Brief

  • Encourage Sydneysiders to visit The Victoria Room
  • Attract event organisers to consider The Victoria Room for upcoming events
  • Promote The Victoria Room High Tea experience
  • Position The Victoria Room as a ‘must-do’ activity for tourists


Our Success

Sipping cocktails and eating fondue may not sound like hard work, but the WordStorm team organised everything for a knock-out media event to sample the new menu at The Victoria Room, gaining great editorial and TV coverage along the way.


Media Coverage

The Victoria Room was featured on Channel Ten News and popular TV program, Sydney Weekender, print coverage was achieved in publications such as The Sydney Morning Herald - The Sydney Magazine and Spectrum, The Sunday Telegraph - Sunday Magazine, Sunday Herald - Sunday Life, Vogue, NW and Vogue Entertaining and Travel.



“Wordstorm achieved PR and exposure for The Victoria Room over and above our expectations. The direct and very immediate result was a pronounced increase in patronage as well as general awareness of our business.”

Jill Jones-Evans Owner, The Victoria Room





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