PR Investment With WordStorm Proves Worthwhile For Muffin Break
With over 200 sweet and savoury muffin recipes, Muffin Break is renowned for their fresh-baked goods, prepared onsite and served with their distinctive blend of espresso. First launched in 1989, there are now more than 200 franchises internationally.
WordStorm worked with Muffin Break on creating the unofficial ‘Election Bean Poll’ for the 2007 Australian Federal election. Muffin Break placed glass jars on their counters illustrating the different parties’ names. Every time a customer bought a coffee they were asked to ‘vote’ by placing a coffee bean into their chosen jar. WordStorm used the data from all the Muffin Break stores to garner media attention. As a result, Muffin Break received product placements and feature articles in many national media outlets increasing awareness of the brand significantly.
Over several years, WordStorm achieved editorial coverage about Muffin Break in publications such as Retail World, Woman's Day, NW, The Daily Telegraph, The Sunday Telegraph - Sunday Magazine, The Sunday Telegraph - Body + Soul, The Sunday Times and mX.