Strategic Foodie Event Builds Relationships With Key Media
Cheeky Food Group is a corporate teambuilding company that uses food to encourage colleagues and clients to have fun together in the kitchen. Alongside lively Cheeky chefs, groups whisk, chop and disco dance their way through exotic recipes and finish with a lavish banquet—and some new skills!
WordStorm organised a media briefing at the Intercontinental Hotel, Sydney which allowed journalists to experience the Cheeky difference, through a fun (and delicious) foodie event. Relationships were built with key media and resulted in extensive editorial coverage.
Cheeky Food Group was featured in such publications as The Sydney Morning Herald - Good Living and Radar, The Sunday Telegraph, The Courier Mail, The Daily Telegraph, The Australian Financial Review, Dynamic Business Magazine and Money.View Next Case Study