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Lifestyle PR Case Study


  • Festival Of Dreams
  • Sarika Gupta
  • Sydney Harbour Tall Ships
  • Sydney Harbour Tall Ships

GROOVE Dance Expo



GROOVE Dance Expo is the largest dance expo in Australia, attracting up to 8,000 visitors. Held biannually, businesses from all areas of the dance industry showcase clothing, costuming, shoes, make-up, hair, dance schools, photography, videography and studio equipment.



The Brief

  • Create awareness of GROOVE Dance Expo amongst the dancing community and general public via media exposure
  • Encourage people to attend the GROOVE Dance Expo through continued media coverage


Our Success

WordStorm was successful in its aim to maximise media exposure for GROOVE Dance Expo in the lead up to the event. In total, GROOVE Dance Expo was exposed to over 3.29 million readers, listeners and viewers across Australia and featured in over 35 media outlets.


Media Coverage

WordStorm was successful in achieving editorial segments on Mornings with Kerri-Anne (Channel Nine), 9am with David and Kim (Channel TEN) and Sydney Weekender (Channel Seven). In addition GROOVE Dance Expo was also featured in several leading print publications including The Sydney Morning Herald, The Sunday Telegraph and The Saturday Daily Telegraph.





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