Campaign Exceeds All Expectations
iWish iWish is the brainchild of Paula Lorenzo. After giving birth to her first child, Paula was inundated with gifts and while she appreciated all the thoughts, all she really wanted was to have someone clean her house, or the chance to get her eyebrows waxed. It was from this experience that the idea for iWish iWish was born - a gifting website that offers service based gifts. iWish iWish currently provides over 80 different packages ranging from house cleaning to personal chefs.
Paula approached WordStorm PR to assist with the launch of the website and to generate media exposure, creating awareness of iWish iWish. WordStorm successfully maximised media exposure for iWish iWish in a wide range of media including newspapers, magazines, television, radio and online. The media exposure assisted with driving potential customers to the website, resulting in a rise in web hits.
iWish iWish was featured in a number of prominent media outlets including Today Show, Mornings with Kerri-Anne, The Sydney Morning Herald Essential Style, the (sydney) Magazine, Madison, Shop Til You Drop, That's Life, 2UE radio and 3AW radio.