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Lifestyle PR Case Study


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iWish iWish



iWish iWish is the brainchild of Paula Lorenzo. After giving birth to her first child, Paula was inundated with gifts and while she appreciated all the thoughts, all she really wanted was to have someone clean her house, or the chance to get her eyebrows waxed. It was from this experience that the idea for iWish iWish was born – a gifting website that offers service based gifts. iWish iWish currently provides over 80 different packages ranging from house cleaning to personal chefs.



The Brief

  • To launch iWish iWish into the Australian market place via the media
  • To position iWish iWish as a leading website for unique gift ideas
  • To create awareness and encourage sales via consumer media


Our Success

Paula approached WordStorm PR to assist with the launch of the website and to generate media exposure, creating awareness of iWish iWish. WordStorm successfully maximised media exposure for iWish iWish in a wide range of media including newspapers, magazines, television, radio and online. The media exposure assisted with driving potential customers to the website, resulting in a rise in web hits.


Media Coverage

iWish iWish was featured in a number of prominent media outlets including Today ShowMornings with Kerri-AnneThe Sydney Morning Herald – Essential Stylethe (sydney) MagazineMadisonShop Til You DropThat’s Life2UE radio and 3AW radio.




“I would just like to say thank you to the team at WordStorm PR. Your team is undeniably one of the best! You have exceeded all of my expectations and always accommodated me no matter what. I could not have asked for more and will definitely be recommending you to everybody. I am thrilled at the results you have achieved for me. Thank You!”

Paula Lorenzo iWishiWish.com.au





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