New & Innovative Product Was A Hit With The Australian Media

Stuart Thompson, founder of travelgoods.com, secured the exclusive rights to distribute LugLoc in Australia and New Zealand. LugLoc is a small thin device that acts as a luggage locator using GSM (Global System for Mobile Communications) cellular signals, a state-of-the-art technology, to locate within minutes misplaced baggage in any airport in the world. The location of lost luggage can be viewed through the LugLoc app on a mobile phone. LugLoc also includes a 24/7 customer support service that can work with the airlines on your behalf to recover luggage and have it returned to you.

THE IMPACT

Throughout the campaign WordStorm PR was incredibly successful in raising awareness of LugLoc and securing a large amount of coverage for the brand. Due to the product being quite new and innovative, it proved to be very popular with the Australian media. In using tailored media releases and pitches through a traditional PR campaign, Wordstorm PR were able to gain a wide range of coverage in print and online media.

MEDIA COVERAGE

WordStorm PR achieved exceptional results throughout the campaign and has been successful in accomplishing its goal to increase the brand awareness of LugLoc amongst the wider public audience. WordStorm PR secured media coverage in a number of prominent publications and media outlets including The Herald Sun, Woman’s Day, The Sunday Telegraph, The Sun Herald, The Advertiser, The Australian and Maxim magazine to name a few.

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