Expectations Exceeded By The Number Of Placements Achieved
Prep store have combined years of design and engineering experience to develop Masha. This easy to operate product can create restaurant quality, smooth creamy mash in just seconds. The Masha uses patented Rotor Cone technology to gently squeeze potato through an outer mesh. A quick release rotor black makes the product easy to clean, while its compact design allows for easy storage. The Masha is also safe for dishwashers and friendly on non-stick pots. It can be used to mash a variety of vegetables such as pumpkin, to prepare baby food, make a creamy guacamole, or even to rub butter into flour for cake mix.
The publicity campaign was a great success, with over seventy positive editorial placements in the first four months of the campaign. WordStorm PR was extremely successful in securing blog coverage for the Masha, encouraging bloggers to review the product and create their own recipes using the Masha. WordStorm PR’s blogger outreach resulted in 28 Australian blogs featuring the product and directing traffic to the Masha website.
Masha was featured in an array of food and lifestyle publications including Australian Women’s Weekly, Shop Til You Drop, Good Health, Super Food Ideas and New Idea.View Next