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Case Studies: Taga

Strong newspaper coverage * Targeted traveller focus * Celebrity sales

Coverage Achieved In Practical Parenting, Mother and Baby, The Sunday Telegraph, The Daily Telegraph, The Age And More

The Taga bike is a multi-functional urban vehicle designed to provide young families with an eco-friendly, practical and healthy form of transport. Within 20 seconds, the Taga bike can transform from a typical stroller to a carrier bike for both parent and baby.

THE IMPACT

WordStorm PR implemented a comprehensive PR campaign which publicised the Taga bike as an innovative alternative to car travel. Working to educate the AB demographic, WordStorm also arranged for the sale of several Taga bikes to one of Sydney’s most prominent and well known families.

MEDIA COVERAGE

Taga featured in a number of key publications, including Shop 4 Kids, Practical Parenting, Mother and Baby, Men’s Health, The Sunday Telegraph, The Daily Telegraph, The Age, The Courier Mail, Canberra Weekly, www.news.com.au, Australian Traveller, Arrivals + Departures and Australian Cyclist.

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02 8272 3200

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