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Case Studies: Vinturi

Over 60 Positive Editorial Placements * Market Leader Positioning * Increased Stockist Demand

Over 60 Positive Editorial Placements In Prominent, Targeted Publications

Vinturi is a wine accessory product which speeds up the aeration process for wine conveniently and effectively. The result is wine with the best possible flavour, aroma and finish.

THE IMPACT

With over 60 positive editorial placements achieved in prominent and targeted publications, WordStorm PR effectively increased Vitnuri’s brand awareness. By using a creative send out and educational media releases, WordStorm proactively positioned Vinturi as a market leader amongst competitors. The direct result was an increase in sales and stockists.

MEDIA COVERAGE

Vinturi was featured in an array of womens, mens, food and lifestyle publications including The Daily Telegraph, Brisbane News, Sunday Age, Sunday Times WA, Australian House & Garden, Virgin Blue Voyeur, Australian Gourmet Traveller, Selector, MasterChef Magazine and Instyle.

Client Feedback

Simply put, WordStorm PR gets it. After a thorough process, we selected WordStorm PR as our Public Relations firm with confidence. We needed to select a PR firm that understood what it would take to launch an established overseas brand into the Australian market, the way we work, the pace in which we were working and the outcomes we were seeking. We needed a partner and WordStorm PR is just that. We have come back to WordStorm with an expanded scope of work and have engaged the firm for additional brand launches - something we would never have done unless we were truly a satisfied client.

Kris Plummer Australia Vinturi
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