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Lifestyle PR Case Study


  • Festival Of Dreams
  • Sarika Gupta
  • Sydney Harbour Tall Ships
  • Sydney Harbour Tall Ships




Vinturi is a wine accessory product which speeds up the aeration process for wine conveniently and effectively. The result is wine with the best possible flavour, aroma and finish.



The Brief

  • Increase brand awareness of the Vinturi Essential Wine Aerator
  • Position Vinturi as a leader in the market
  • Educate consumers about the benefits of using Vinturi products
  • Increase demand for Vinturi amongst stockists and consumers


Our Success

With over 60 positive editorial placements achieved in prominent and targeted publications, WordStorm PR effectively increased Vitnuri’s brand awareness. By using a creative send out and educational media releases, WordStorm proactively positioned Vinturi as a market leader amongst competitors. The direct result was an increase in sales and stockists.


Media Coverage

Vinturi was featured in an array of womens, mens, food and lifestyle publications including The Daily Telegraph, Brisbane News, Sunday Age, Sunday Times WA, Australian House & Garden, Virgin Blue Voyeur, Australian Gourmet Traveller, Selector, MasterChef Magazine and Instyle.



“Simply put, Wordstorm “gets it”.


After a thorough process, we selected WordStorm as our Public Relations firm with confidence in 2010.


We needed to select a PR firm that understood what it would take to launch an established overseas brand into the Australian market, the way we work, the pace in which we were working and the outcomes we were seeking. We needed a partner and WordStorm is just that.


We have come back to WordStorm with an expanded scope of work and have engaged the firm for additional brand launches in 2011 and 2012 – something we would never have done unless we were truly a satisfied client.”

Kris Plummer The Brass Ring





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