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Case Studies: Costumebox.com.au

Over $130k ad value * Huge Australia wide audience * Channel 7 TV The Morning Show

Achieved A Readership Of Over 9.8 Million, Earning $10 For Every $1 Spent

Costumebox.com.au features an extensive range of fancy dress costumes for all ages and styles.


WordStorm PR worked with costumebox.com.au to raise awareness of the website and to assist with marketing the brand. The total equivalent advertising value of the media placements secured for the website equated to over $130,000, reaching an audience of almost seven million Australians.


Costumebox.com.au was featured in a range of meda including The Morning Show - Channel 7, The Sun-Herald, Australian Parents, Mother & Baby, Oyster, Disney Adventures, Disney GIRL, Zoo Weekly and The Australian Net Guide.

Client Feedback

I cannot commend WordStorm PR highly enough to anyone thinking of using (or changing) a PR company. Monica and everyone at WordStorm PR were responsive, professional and a pleasure to deal with right from our first ever contact. During our campaign the team worked tirelessly for us and gained more exposure for us than we had dared to hope for. This exposure included spots in SMH, Sunday Telegraph, Radio, countless national magazines and websites, and to top it off a spot on Channel 7's The Morning Show. Being our first ever foray into a public relations, we were initially nervous about value. However our return on investment was over $10 of media space gained for every $1 spent with WordStorm PR. At last count the cumulative circulation of the press we received was over 3.8 million, with a readership of over 9.8 million, with media spots still coming to press many months after the original campaign had finished. Monica and the rest of the team consistently deliver what many businesses promise but few can ever follow through with; 100% committed service and a very high quality product, and always with a smile.

Nikki Yeaman Costumebox.com.au


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