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online pr case study






is Australia’s biggest online costume store that was launched by Aussie mums Nikki Yeaman and Roma Burke. The idea came to them years before when Nikki and Roma saw a gap in the costumes market in Australia, where only a limited range of costumes were available to the public.



The Brief

  • Encourage visitation to the costumebox.com.au website
  • Raise awareness of costumebox.com.au through the media
  • Encourage the public to visit the costumebox.com.au website


Our Success

WordStorm worked with costumebox.com.au to raise awareness of the website and to assist with marketing the brand. The total equivalent advertising value of the media placements secured for the website equated to over $130,000, reaching an audience of almost seven million Australians.


Media Coverage

Costumebox.com.au was featured in a range of publications including The Sun-Herald, Australian Parents, Mother & Baby, Oyster, Disney Adventures, Disney GIRL, Zoo Weekly and The Australian Net Guide.



“I cannot commend Wordstorm highly enough to anyone thinking of using (or changing) a PR company. Monica and Catherine and everyone at Wordstorm were responsive, professional and a pleasure to deal with right from our first ever contact.


During our campaign Catherine worked tirelessly for us and gained more exposure for us than we had dared to hope for. This exposure included spots in SMH, Sunday Telegraph, Radio, countless national magazines and websites, and to top it off spot on Channel 7 The Morning Show.


Being our fist ever foray into a Public Relations, we were initially nervous about value. However we our return on investment was over $10 of media space gained for every $1 spent with Wordstorm. At last count the cumulative circulation of the press we received was over 3.8m, with a readership of over 9.8 million, with media spots still coming to press many months after the original campaign had finished.


Monica, Catherine and the rest of the team consistently deliver what many businesses promise but few can ever follow through with; 100% committed service and a very high quality product, and always with a smile.”

Nikki Yeaman Director – Sales and Marketing





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