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Case Studies: BlueSIM

Sales Elevated By Over 40 Media Clippings Within Three Months

The BlueSIM phone connects to a mobile phone and allows you to make calls to and from your phone through the handset, eliminating the radiation transmissions that would normally have been emitted from a mobile. It is the first of its kind in the telecommunications market.

THE IMPACT

WordStorm successfully built the BlueSIM brand and educated consumers on the product, which ultimately resulted in an increase in sales. WordStorm held media briefings with journalists to demonstrate functionality of the BlueSIM product. The campaign gained over 40 media clippings within three months which led to elevated sales.

MEDIA COVERAGE

WordStorm PR gained media coverage for BlueSIM in a range of magazines, newspapers and online. Media outlets include The Daily Telegraph, Australian Personal Computer and Better Homes and Gardens.

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