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Case Studies: Edifier

Fantastic launch into Australian market * Market position continues to grow * Strong media coverage

Edifier's Position Continues To Grow In The Australian Market

Edifier is a global leader in the production of innovative speaker systems sporting state-of-the-art design. Creating audio systems since 1996, the company now produces over eight million sets of speakers a year and prides itself on exquisite sound quality and elegant appearance. All products are easy to use and affordable.


WordStorm PR created a PR campaign for Edifier as they were expanding into the Australian market. The publicity campaign was an enormous success and as a result Edifier's position in the market has significantly grown, producing an increase in sales.


Edifier speakers are featured and reviewed in several media outlets including The Daily Telegraph, Qantas magazine, Herald Sun, APC, The Sunday Telegraph, Mornings with Kerri-Anne, TV Soap, Belle, Australian Traveller, Sunday Age, Smarthouse, The Courier-Mail, Australian Men's Fitness, Canberra Times and Disney Adventures.

Client Feedback

Since appointing WordStorm PR as our publicity agent for the Australian market, we have had nothing but praise for the way in which the team there has furthered and complimented our brand building and product awareness. Their highly proactive attitude towards our marketing and sales strategies and that of the channels into which we operate and sell our product have been an asset. I am more than prepared to recommend WordStorm PR to other companies. WordStorm PR operate professionally and can only be complimented.

Anthony Wilkinson Edifier International


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