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Edifier is a global leader in the production of innovative speaker systems sporting state-of-the-art design. Creating audio systems since 1996, the company now produces over eight million sets of speakers a year and prides itself on exquisite sound quality and elegant appearance. All products are easy to use and affordable.



The Brief

  • Position Edifier as a market leader – similar in sound to Bose and similar in design to Bang & Olufsen
  • Demonstrate Edifier’s value for money and affordability
  • Encourage the purchase of Edifier sound systems as gifts


Our Success

WordStorm PR commenced a relationship with Edifier as they were expanding into the Australian market. The publicity campaign continues to be an enormous success and as a result, Edifier’s position in the market continues to grow, therefore producing an increase in sales.


Media Coverage

Edifier speakers are featured and reviewed in several media outlets including The Daily Telegraph, Qantas magazine, Herald Sun, APC, The Sunday Telegraph, Mornings with Kerri-Anne, TV Soap, Belle, Australian Traveller, Sunday Age, Smarthouse, The Courier-Mail, Australian Men's Fitness, Canberra Times and Disney Adventures.




Recommended by another client operating within the consumer electronics market in Australia, we first made contact and then met with WordStorm in October 2009. We were immediately impressed and at ease with Monica and her team's approach and depth of understanding of our branding and product awareness needs for the Australian market and specifically, the channels that would be beneficial to Edifier.


Since appointing WordStorm as our PR agent for the Australian market, we have had nothing but praise for the way in which the team there have furthered and complimented our brand building and product awareness. Their highly proactive attitude towards our marketing and sales strategies and that of the channels into which we operate and sell our product have been an asset.


I would be more than prepared to recommend Wordstorm to other companies. Wordstorm operate professionally and can only be complimented. If required, I would be prepared to have a discussion to explain further or provide insight by email of the progress we have achieved since appointing Monica and the WordStorm team.”

Anthony Wilkinson Managing Director, Edifier International Ltd.





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