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travel & tourism pr case study


Sculpture by the Sea



Sculpture by the Sea is an annual outdoor sculpture exhibition on the walk between Bondi and Tamarama beaches, displaying some of Australia's most imaginative sculptures at one of the world's best locations.



The Brief

  • Educate art savvy audiences about the Sculpture by the Sea exhibition
  • Increase the profile of the artists who participate in Sculpture by the Sea
  • Encourage corporate sponsorship of the event
  • Increase the number of visitors to the exhibition


Our Success

WordStorm was successful in securing more than $3 million of equivalent advertising value in a number of media outlets; including national and international coverage in newspapers, radio, magazines, television and online. In response to this, the national and international profile of Sculpture by the Sea continues to grow on a yearly basis.


Media Coverage

Sculpture by the Sea was featured on Channel Nine, Network Ten and Channel Seven news, The Sydney Morning Herald – general news and Good Weekend, The Daily Telegraph, Inside Out, QANTAS Magazine, Australian Table and on several radio programs.



“WordStorm provided a professional and personal service in the lead up to and throughout Sculpture by the Sea.”

David Handley Director, Sculpture by the Sea




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