Have you ever held an event for your business and hoped for a news TV crew to come and report on in? Did you succeed? In today’s #magnifymondaymoment video, I’m going to spell out 3 key elements needed to not only get a news crew to your event but ensure they put together the best […]
Are you an online retailer looking for a powerful way to market your business? In today’s #magnifymondaymoment video, I talk about 3 media angles that work a treat to get exposure for your online business. We love working with online businesses and are thrilled to welcome @costumebox as a client. We helped this awesome business […]
What is going on in YOUR #industry. How is it relevant to your business? If you can answer these two questions, you have a strong media pitch. In today’s #magnifymondaymoment video I show you how Kogan did just that and achieved a fabulous article in the SMH’s digital platform and all associated titles. You can […]
Awareness days/weeks provide a great opportunity for your to share your #expertise in the media. By showcasing your expertise in the media you gain instant trust and credibility for your brand. There’s an awareness week coming up that many businesses can use to share their expertise in the media. It’s Women’s Health Week, running from […]
Would you like to know the 2 key ingredients that will help you win a business award? If you’re going to make the effort to write an award submission you want to win if not at least be named as a finalist. In today’s #magnifymondaymoment video I’m going to talk about 2 elements to include in […]
In today’s #magnifymondaymoment video I talk about one thing you don’t want to get media exposure for. That is your mismanagement of your social media platforms and more to the point, less than desirable treatment of customers who complain about your product or service on your social platforms. This sort of interaction often gets picked […]
The three pillars of marketing today revolve around #trust, #content and #personalbranding. Without these three elements, your marketing efforts will be falling flat. In today’s #magnifymondaymoment video, I’m going to talk about how an effective PR strategy can help you develop these three essential elements. I’d love to hear your thoughts. Enjoy! #pr #content #publicrelations #monicarosenfeld […]
Are you crystal clear on who your target customer/client is? Can you communicate this clearly and memorably when asked by either a journalist or a potential client? In today’s #magnifymondaymoment video I give an example of how you can develop instant rapport with potential customers/clients by being clear in your messaging and injecting a bit […]
Have you ever used an influencer to promote your product or service? How did it go? There’s been a lot in the news lately about influencers and whether they are all they are cracked up to be. In today’s #magnifymondaymoment video I’m going to discuss my thoughts on the topic. I also mention a nifty […]
Public relations is a crucial element of any marketing mix, promoting a business via earned editorial coverage. For Not-For-Profit organisations, PR lays a foundation of trust by educating the public of their movement. Similar to for-profit companies, not-for-profit organisations use PR to increase visibility by telling their story to create a meaningful relationship with new audiences. […]