Have you ever tried getting a story about your #award win in the media? Did you succeed? There is one key mistake that most people make when pitching their award win to the media which results in no coverage. In today’s #magnifymondaymoment video, I highlight what that mistake is and a small tweak you can make […]

Throughout my studies at university, tutors and lecturers alike have always emphasised the importance of culture within the workplace. A key quote from my studies that I have kept with me is by Roger D’Aprix; “A worker who sees clear connections between what he or she does and the success and accomplishments of the organisation, […]

Have you seen a story in the media recently that you wanted to contribute to? Is the reason you didn’t act on your idea because you didn’t know how to go about it? If you responded yes, this #magnifymondaymoment video is for you. I tell you exactly how to go about reacting to a news […]

If you want to be the go-to media spokesperson for your industry it’s important to develop a media mindset. A media mindset is about being switched on to what’s being reported in the news and how you can leap into the conversation with your expert opinion in order to achieve media exposure. Consistent media exposure […]

In last week’s video I talked about 3 things to have ready when pitching to TV. One of those things was video footage of yourself to send to producers who are considering interviewing you their TV program. I had a few questions about what sort of video is best to send, so I decided to […]

Before pitching your story to TV there are three things you need to know or have ready. In summary: 1. Don’t pitch to all TV stations at once but go to one at a time and offer an exclusive 2. Have some video footage of yourself ready to send the producer to show that you’re […]

In today’s video I’m going to talk about how you can take advantage of articles that have been written about either your competitor or a business that plays in the same industry that you play in, to get some mass media exposure for your own business. Now I’m sure some of you heard in the […]

Are the media too busy reporting on election stories to talk about anything else? Has this put you off pitching your story/expertise to them? In today’s #magnifymondaymoment video I show you how to flip this on it’s head and actually make the Australian election on 18th May the hook for your story. I also show […]

In today’s video I’m going to talk about how you can go about becoming that go to spokesperson for your industry on TV. Now you might be asking is this possible? And I am here to tell you it is. We get this happening for so many of our clients through our tried and tested […]

In today’s video I’m going to talk about the natural desire to want journalists to attend the event that you’re holding particularly if it’s a one off event. But what I want to point out that this is slightly counter intuitive because it’s likely that the reason you want journalists to attend the event is […]