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Hairhouse Warehouse

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This well-known franchise saw “the strength of a great PR strategy” after working with WordStorm PR.

The Hairhouse Warehouse brand grew through consistent media coverage that positioned the salons as leading hair and beauty destinations. WordStorm PR publicised store openings across the country to generate local community awareness. Simultaneously, WordStorm pitched a variety of angles to generate exposure on a national scale. These included a focus on Mother Day, Christmas, Boxing Day, business angles, team profiles and product launches. The multi-faceted campaign meant that no one niche of the media was saturated because coverage was balanced across local, business and consumer media.

Franchisee support is an integral part of working with any franchise. WordStorm PR built relationships with individual franchisees and learnt about their priorities on a local level. It was then important to ensure this aligned with the national strategy, so that the two approaches were complementary.

Media coverage appeared in titles such as Franchising magazine, mX (Sydney), mX (Melbourne), mX (Brisbane), The Weekend Australian Financial Review, The West Australian, Woman’s Day Online, The Sydney Morning Herald – Life & Style Online, The Age – Life & Style Online and SmartCompany.com.au to name a few.

“On behalf of the Hairhouse Warehouse team I would like to thank you for your contribution to our business over the last year that we have been working together. The attention to detail and sense of urgency I think really meant, quite frankly, that we got a lot more coverage than we paid for! Your team are an absolute pleasure to deal with and are a real credit to you as their leader. You have shown us the strength of a great PR strategy. You have done an outstanding job for us Monica and I would have no hesitation in recommending you to others. Thank you once again for your services.”

Hairhouse Warehouse
Bronwyn Davies

Hairhouse Warehouse

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: September 21, 2017
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