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Lee Stafford

WordStorm PR launched this dry shampoo into Australia by using clever media angles and creating word-of-mouth buzz through sampling.

Lee Stafford is one of Britain’s most well-renowned celebrity hairdressers and owns multiple salons throughout London. Lee Stafford’s hair care and styling collection all use his signature hot pink packaging and spans from shampoos to dehumidifiers, protection sprays, waxes and shine treatments. WordStorm PR was engaged to promote the Poker Straight Dry Shampoo.

Through extensive editorial placements, sampling at events, giveaways and promotions, WordStorm PR helped to further grow and develop the brand image and reputation in the Australian market. We also organised product sampling at national consumer and media events – targeted at journalists, women aged 18-35, consumers with disposable income and the fashion/image conscious. This drove word of mouth marketing and social buzz.

WordStorm PR secured coverage in a range of media including The Australian Women’s Weekly, That’s Life, Who, Grazia, Jetstar, Weight Watchers, The Courier Mail, Women’s Health & Fitness, Woman’s Day and prime time television show, A Current Affair. In fact, Australia’s distributors of Lee Stafford noted that coverage was being published daily throughout the duration of the campaign.

We are absolutely delighted with the exposure WordStorm was able to generate in the print media, even capturing the interest of A Current Affair. Our feedback from consumers and the trade was overwhelming. Almost daily exposure on the brands enabled us to gain new business with major retailers. WordStorm’s communication was first class. We were kept informed of all PR obtained in every section of the media. We will continue to use and recommend WordStorm.

lee stafford
Chris & Pam Higgins

Exclusive Distributors of Lee Stafford in Australia

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: April 4, 2017
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