WordStorm PR worked with Well Naturally over three years, positioning the brand as a leader in the sugar-free space. In 2012, WordStorm PR secured 52 media placements in three months. The following year, a six month campaign led to 189 pieces of editorial coverage. In the first half of 2014, WordStorm launched Well Naturally’s Sugar Free Dark Chocolate Melts. We did this by putting together a recipe book of desserts consumers could make with the melts and pitching this to media. In six months, we secured over 100 media placements for the melts with a total reach of 30 million. In the second half of 2014, a six month campaign to launch Well Naturally share blocks led to 46 pieces of coverage with an average quality score of 9.2 out of 10.
Key campaign highlights included coverage in Women’s Running, Food & Drink Business, Clean Eating, LABEL, The West Australian, Yahoo!7, My Child, Practical Parenting, Primped, Get It, New Idea, FAMOUS, Kid Magazine, Queensland Brides, Body + Soul, Diabetic Living, Travel 3 Sixty, Ladies Golf, Samara Magazine, MiNDFOOD, That’s Life, The Gold Coast Bulletin, Country Home Ideas, Rescu, The Australian Retailer, The Canberra Times, Women’s Health & Fitness, Slim Magazine, Good Health, Taste Magazine, Men’s Health, The Sunday Mail, Lifestyle YOU, Women’s Running, NW Magazine, Shop Til You Drop and Australian Healthy Food Guide.
