Top 10 social media content ideas for your business
Whether you’re a store owner or a business coach, chances are you have at least one social media platform (and if you don’t, it’s definitely time to get online!). Your content can be planned weekly or monthly depending on what suits you best, and should include regular posts that are both engaging and varied. It’s not always easy to come up with new and exciting material, so here’s the top 10 types of posts you can always fall back on if you’re in a content drought:
- Shared content: Don’t be afraid to repost content created by others (but don’t forget to give them credit!). This can include things like relevant industry news or customer posts featuring your product/service. By sharing content, you are not only engaging directly with others, but showing your customers that you are involved and at the forefront of industry news and trends.
- Tips: Also don’t be afraid to share your knowledge! People love feeling like they’re getting value for money. If you’re worried that you might be giving away too much, think of tips as a free ‘sample’ to give people an insight into what you offer, and convince them to buy the full product/service.
- Share your blog post: As with others’ content, sharing your blog post will really help to cement your credibility as an expert in your industry. The added bonus is that it will direct traffic to your website.
- Check the calendar: What’s happening in the next month? Is there an International Coffee Day coming up? If a national holiday is relevant and appropriate for your business, get creative with a unique post to show how you’re celebrating!
- Quote: A relevant quote is a great way to connect with people, just watch out for generic clichés, otherwise you might be in danger of a swift click on the ‘unfollow’ button! A well-researched quote can resonate wonderfully with your followers.
- Staff profile: Promoting your staff is an excellent way to put a face to your business, as well as boosting staff morale. Don’t have any employees? Introduce yourself to your followers!
- Post real content: People love seeing what goes on behind the filter, so next time you’re working on something, take a shot to show a work-in-progress, or a behind-the-scenes of an event or photoshoot.
- Create continuity: Whether it is a Friday Funny, or a dose of Wednesday Wisdom, creating a regular series of posts turns your random, unorganised feed into something that people can look forward to each week.
- Use video: According to Buffer (https://blog.bufferapp.com/social-media-video-marketing-statistics), more than 500 million hours of video are watched on YouTube every day. Video is here to stay, so make the most of it by creating short videos about your product or do a live video Q&A session!
- Your product: Of course, your product or service should always be featured on your social media. However, you have to ensure that you’re not cluttering up your followers’ feeds with pure, unadulterated promotion. You want to build relationships, so be creative when posting about your work. Show images of unique ways your product can be used and celebrate the milestones you have accomplished.
By Bonny Wythes