How to use five tips to create a newsworthy angle

My name is Monica Rosenfeld. I’m a professional speaker and the founder of WordStorm PR. Over five weeks I’m showcasing five news were the angles that you can use to get your business in the headlines. Last week I talked about statistics and today I’m going to talk about ‘Top Five Tips’.

Media love tips, Why? It gives the audience bite sized digestible information that gives them value and that’s what journalists are looking for content that gives their audience value. We recently put out a press release for our clients FOUR Paws Australia with what top five ways every Australian can help prevent animal cruelty. It was picked up by News Corp, published throughout all their metro newspaper titles and rolled out around along their regional titles. So in the end we ended up with about 60 publications of the same story and back links on all their digital assets. Not bad for one piece of content.

So if you’re in the property game you could have top five tips about how to get your foot on the property ladder. If you’re a stylist perhaps you could have top five winter trends for corporate dressing this year and if you’re in the fitness business how about top five myths about achieving those longed for ABS. This is a really accessible angle guys. It’s not that hard to come up with and it could reap you rewards for a long time because you could come up with top five tips every couple of months and get that published in the media.

If you have any questions or would like to chat as always feel free to come to me. If you enjoyed what I had to say and think it could be valuable. Feel free to like comment or share. And as always yours in magnifying you. See you next time.

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