Use Public Relations to increase brand exposure, credibility and bottom line
No matter what business you’re in we can develop a PR strategy that integrates seamlessly with your existing marketing and increases your brand exposure.
How do we do it? First we listen to you carefully until we have a crystal clear understanding of your business and what you want to achieve. Then we work together as a team to set practical, tangible goals and knock them out. You’ll always know what’s happening and what you can expect throughout the campaign. Our clients repeatedly commend us on our excellent communication and our ability to meet their expectations.
Businesses often seek our help when they feel they’ve done all they can on their own to promote their business through advertising. In many cases these clients are surprised, overwhelmed and amazed by the coverage, credibility and exposure we achieve for them — and at the impact it has on their businesses.
We understand that bottom line results are important to you. We always have that front of mind. Our clients tell us that return on investment from our campaigns is excellent & easily quantifiable.
Publicity & Media Relations
Want to get more impact for less money? At WordStorm PR we know the media inside out and we know how to create media buzz. With a solid 15 year’s experience in this industry we’ve developed strong connections with journalists who are always on the lookout for stories. Coverage arising from these connections can generate powerful publicity. And yet the budget to achieve this PR is far less than the cost of buying comparable advertising time and space. True!
Looking for TV coverage? Looking for radio coverage? Want to see your brand highlighted in magazine, newspapers and online? Our PR campaigns get people talking—in the media and on the street. Great coverage will instantly increase your brand’s credibility in the eyes of your potential customer.
When dealing with the media, you only get one chance to make a great first impression. WordStorm PR’s one-day Media Communications Training Workshop is a hands-on course for organisations that are serious about presenting a positive image during media interviews.
With the rise of blogs, Facebook and Twitter, businesses are gaining exciting new platforms to speak to customers and generate positive PR. Using a strategic mix of these online assets and brainstorming ways to engage your target audience in the online world, WordStorm PR will get your organisation connecting with customers in a powerful and intimate way.
Events & media stunts
A well-planned stunt is one of the most effective ways to connect with customers– and we’re experts at creating stunts with powerful impact. From organising Brazilian Dancers and a promo team dressed up as Tarzan and Jane to hand out Acai berry smoothies in Martin Place to organising several Santas to zoom around the city on a Bolwell Scoota gaining attention for the brand, we’ve created a range of eye catching stunts.
We’ll handle everything — from selecting appropriate venues through to guest lists, catering and technical equipment — ensuring that your event will generate both media and consumer interest.