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Day: July 5, 2019

Why is PR so important for Not-For-Profits?

Public relations is a crucial element of any marketing mix, promoting a business via earned editorial coverage. For Not-For-Profit organisations, PR lays a foundation of trust by educating the public of their movement. Similar to for-profit companies, not-for-profit organisations use PR to increase visibility by telling their story to create a meaningful relationship with new audiences. […]