Sending out an outstanding press release can mean the difference between gaining coverage for your client or simply being deleted from the journalist’s inbox. Press releases are the ultimate tool of PR! Many companies take it for granted and write them in a half-hearted way. This should not be the case as press releases continue […]
Receiving media coverage is definitely an exciting moment, especially when you have been working on a campaign for quite some time. However, it is important that your company is always seen and heard in the media on a regular basis and in the right light too! Media training will result in helping you develop skills […]
Celebrities play a more difficult role than what we would like to think. They are key opinion leaders but they also happen to be human beings with their own opinions and the need to express themselves. The difference relies on the spectrum their comments and ideas can reach. Whereas the girl next door can tweet […]
Why did you take an internship with WordStorm PR?I decided to take an internship with Wordstorm PR because I loved their friendly and unique approach to PR. The smaller team is another aspect I loved about Wordstorm, because I knew I wouldn’t get lost in the agency or feel uncomfortable about asking questions. I can […]
As a PR agency, we know that a successful PR campaign can make all the difference between generating mediocre and great coverage for a client. What’s even better is utilising a range of digital mediums and creating PR campaigns to spread the word on charity initiatives. The combination of social media, blogs and accumulated news […]
With the chilly season well upon Sydney, it seems like the best time to have a mug of hot chocolate and snuggle by the fireplace…but who can resist staying at home where there’s plenty of festivities happening outside? We love that Sydney has so many ongoing events in winter to keep us occupied, whether day or […]
When was the last time you came across a magazine cover and was certain it had not been photoshopped? We’ve all been influenced by the media, to think that the idea of beauty is looking completely flawless. Of course this is unattainable, because after all, we’re just human. Turia Pitt, a burns survivor appears on […]
Everyone knows the importance of an effective PR campaign. It can essentially make or break a company. With half the year already flown past, we’ve put together a list of our top 3 PR campaigns that have nailed it so far. 1. #NoMakeupSelfie With social media continuing to take over the world by a storm, […]
In Australia we have many special and great talents, but there is one in particular that is ‘tops’. It seems we can manage to find any occasion to throw a party, in a long weekend form, and celebrate what ever we feel is necessary to have that extra day added to our usual ‘Saturday and […]
Why did you take an internship with WordStorm PR? As my first internship, I figured a small close-knit firm like WordStorm would be best to start off and learn skills from, making it easier to build interaction skills in an office space as well. The clients were appealing because most of the consumer/lifestyle brands […]