Over the weekend, we were thrilled to learn that the Gold Coast won their bid to host the 2018 Commonwealth Games. It seems that sporting events have the power to unite countries and create peace and friendly competition, even when there is war and poverty being experienced simultaneously. The Sydney 2000 Olympic Games […]
Social media networks can be quite overwhelming, even for PR pros! I myself have a Facebook page, which I use for more for my personal life, a LinkedIn profile, which I use for my own personal career goals, a Twitter account, which is used mostly for networking with other industry professionals, and now, thanks to […]
How many times have you had good service and told someone else about it? More importantly, how many times have you had bad service and talked about it? They say that when you get good service, you tell one person. Conversely, when you experience bad service, you tell ten people! Whether it is […]
As PR professionals, part of what we do is develop crisis and issues management plans for our clients. It is important to know not only what is being said about your brand directly, but also to know what topical issues that relate to your brand, are being covered in the media. These two things are […]
Part of PR is generating buzz and getting people to talk about your brand. Just like companies, celebrities are also brands. We see them in the media constantly, whether they are promoting a new film, being snapped eating at a glitzy restaurant in public, inspiring new trends, and even inspiring us! As you know, […]
There is no doubt that technology has changed the way we communicate. The internet and new media has opened up new opportunities for the media, marketing and advertising industries, and has completely changed the way we communicate with each other on a daily basis. One of the biggest (and best) changes that has […]
Reputation is everything. It affects brand perception and can immediately open or close doors for emerging target markets for a business. It’s not something that can be bought, or pends approval; it is a direct result of the decisions a company makes, making in an intangible asset to a business. Big businesses spend […]
Here at WordStorm HQ, we get a little bit excited over sport. We were all pretty excited that Sam Stosur won the US Open, devastated that Australia lost against Ireland in the Rugby World Cup, and even more upset that the Dragons lost to the Broncos on Saturday night (ok, so that was just Deb […]
It’s been quite a busy week here at WordStorm HQ! We are getting ready for the re launch of Ruby Rabbit, Sydney’s quirkiest nightspot! Although we love to work on events, and it does sound quite fabulous and glamorous, anyone that works in this industry can tell you its anything but! Jen (Ruby […]
Here at WordStorm, we love Twitter. Actually, we love all social networks- Twitter, Facebook, Foursquared, Flickr- you name it, we’re (slightly) obsessed! As you know, social media has completely changed the PR, marketing, advertising and media industries. However, it is important that a social media plan is developed appropriately, and is relevant to […]